What is 269life?
The nameless, faceless victims whose bodies are used to feed us, obviously had desires and feelings before their throats were slit open with cold, calculated brutality. It’s strange, we define ourselves as a “law abiding, moral” society, and yet routinely massacre innocent beings.
The branding of the calf’s number, chosen by the industry to be “269”, is for us, an act of solidarity and immortalization. We hope to be able to raise awareness and empathy towards those, whose cries of terror and pain are only heard by steel bars and the blood stained walls of the slaughterhouses.
We are all equal in our suffering, and if humanity has any chance of surviving and evolving, we must accept that oppression of the weak – whether excused by gender, race or species – lacks any rationality and fundamental sensitivity towards those who may not cry out using our language, but feel pain no less than us.
So we ask: What will happen with the individual numbered “269”?
Is his life not more meaningful than a pointless, sanguinary practice?